行云集团王维：“买全球”“卖全球”，再造跨境数字贸易新基建

Core Insights - The article highlights the transformation of Hangyun from enabling Chinese consumers to "buy global" to assisting Chinese brands to "sell global," reflecting the evolution of China's cross-border e-commerce industry [1][7] - The founder Wang Wei emphasizes the shift in China's manufacturing from low value-added to high value-added products, with Hangyun committed to leveraging digitalization in international trade [1][7] Company Growth and Strategy - Hangyun started with a small team in a residential apartment and has grown to become a leading cross-border e-commerce player operating in 72 countries, with annual transaction volume increasing from 5 million to 50 billion yuan [1][3] - The company innovatively addresses the separation of transaction and delivery in cross-border e-commerce by connecting sellers with domestic buyers, simplifying the operational processes for brands [2][3] - Hangyun has attracted significant investment, raising 7 billion USD in offers during a planned 200 million USD financing round, showcasing strong investor confidence based on its performance [3][4] Market Position and Infrastructure - The company focuses on expanding market scale and strengthening digital infrastructure, investing heavily in overseas warehouses and logistics to create a competitive advantage [4][5] - Hangyun has established partnerships with 260,000 overseas stores and has launched its own retail brand, PoliSo, while providing compliance services for Chinese brands looking to enter foreign markets [5][6] Technological Advancements - The company is advancing its use of AI to enhance operational efficiency, applying AI across various processes such as customs clearance and retail analytics [7][8] - AI applications have significantly reduced costs for trademark registration and improved customer insights, enabling faster and more efficient operations [7][8]