微短剧掀起投资热 湖南布局相关产业

Core Insights - The micro-short drama industry in China is experiencing a surge in content and investment, with various regions, including Hunan, actively participating in this emerging sector [1][2] - The market size for micro-short dramas in China is projected to reach 50.44 billion yuan in 2024, marking a year-on-year growth of 34.9%, surpassing total box office revenue for films for the first time [1] - Beijing leads the industry with a production value of approximately 33.62 billion yuan, accounting for two-thirds of the national total, while other cities are vying to become the "capital of micro-short dramas" [1] Industry Developments - The establishment of the China Network Audio-Visual Association's Copyright Research Center for Online Works in Changsha aims to support the micro-short drama sector [1] - Hunan's government is promoting the development of micro-short drama filming through the establishment of filming bases and demonstration studios, providing comprehensive services for production teams [1] - The Hunan Copper Official Short Drama Film City aims to become the largest short drama cluster in Central China, with plans to produce over 500 series annually [1] Future Projections - The micro-short drama market in China is expected to grow to 63.43 billion yuan by 2025, indicating a strong upward trend in the industry [2]