Core Insights - Spotify is collaborating with Netflix to bring select popular video podcasts to Netflix's streaming service, aiming to reach a larger audience [1] - The partnership will initially launch in the U.S. next year and will gradually expand to other regions [1] - Selected podcasts include "The Bill Simmons Podcast," "The Zach Lowe Show," "The Rewatchables," "Conspiracy Theories," and "The Big Picture," with audio versions remaining available on various podcast platforms [1] Group 1 - Netflix's VP of Content Licensing and Programming, Lauren Smith, stated that these carefully selected video podcasts will provide new voices and perspectives for Netflix [2] - Video podcasts are increasingly popular, with over 1 billion people watching podcast content on YouTube each month, and 77% of new podcast listeners actively watching video podcasts [2] - Netflix's co-CEO Ted Sarandos, who is also a board member of Spotify, believes video podcasts could eventually have a place on Netflix [2] Group 2 - Spotify, a pioneer in music streaming and an early advocate for podcasts, is transforming its platform into a significant venue for video content [3] - The company has over 430,000 video podcasts hosted on its platform, with more than 350 million users having watched video podcasts [3] - Spotify's video podcasts will retain advertisements, while Netflix will offer ad-free versions for its subscription users [3]
Spotify(SPOT.US)将携手奈飞(NFLX.US)推出视频播客 以触达更庞大用户群体