Smucker sues Trader Joes over ‘crustless' PB&J sandwiches which resemble iconic Uncrustables

Core Viewpoint - The J.M. Smucker Co. is suing Trader Joe's, claiming that the grocery chain's new frozen peanut butter and jelly sandwiches infringe on Smucker's trademarks due to their similar design and packaging [1][4]. Group 1: Lawsuit Details - Smucker alleges that Trader Joe's sandwiches have the same pie-like crimp markings and round, crustless design as its Uncrustables, which violates its trademarks [1][6]. - The lawsuit states that the blue color of the packaging used by Trader Joe's is identical to that of Smucker's Uncrustables, further infringing on its trademarks [2][3]. - Smucker claims that the visual representation of a sandwich with a bite taken out of it on Trader Joe's packaging is also similar to Uncrustables, contributing to customer confusion [3][8]. Group 2: Brand Development and Investment - Smucker has invested over $1 billion in developing the Uncrustables brand over the past 20 years, focusing on perfecting the product and expanding its flavor offerings [7]. - The company emphasizes that it does not oppose the sale of other crustless sandwiches but cannot allow others to use its intellectual property for their sales [3][6]. Group 3: Previous Legal Actions - This lawsuit is not the first instance of Smucker protecting its Uncrustables brand; in 2022, it sent a cease and desist letter to a Minnesota company for producing similar products [13]. - The lawsuit follows a recent similar case where Mondelez International sued Aldi for packaging that resembled its well-known brands [14].