MediaAlpha(US:MAX) Globenewswire·2025-10-15 21:23Core Viewpoint - Bragar Eagel & Squire, P.C. is investigating potential claims against MediaAlpha, Inc. for possible violations of federal securities laws and unlawful business practices [1][2]. Investigation Details - The investigation is prompted by allegations that MediaAlpha engaged in consumer fraud, particularly in its health insurance segment, as reported by Wolfpack Research [5]. - Wolfpack Research claims that MediaAlpha utilized deceptive advertising and fraudulent practices, leading to significant stock price declines following the revelations [5]. - The Federal Trade Commission (FTC) has indicated intentions to file a complaint against MediaAlpha for misleading representations and deceptive advertising practices [5]. Financial Impact - Following the Wolfpack Research report, MediaAlpha's stock price dropped by $1.92 (11.84%) to close at $14.29 on June 25, 2024 [5]. - After the FTC's letter was disclosed, the stock price fell by $4.46 (27.7%) to close at $11.62 on November 5, 2024 [5]. - MediaAlpha announced a settlement with the FTC for $45 million related to the claims of deceptive practices, with the FTC alleging that MediaAlpha sold approximately 119 million consumer leads in 2024 [5].