Jin Rong Shi Bao·2025-10-15 02:17Core Insights - The article highlights the significant impact of the "trade-in" policy on consumer behavior and the economy, showcasing impressive statistics that reflect its success in promoting green consumption and economic stability [5][9]. Group 1: Trade-in Program Statistics - 8.3 million trade-in applications for vehicles have been recorded since 2025 [2]. - 8.465 million electric bicycles have been exchanged in the first half of this year [2]. - Over 110 million units of 12 major categories of home appliances have been traded in this year [3]. Group 2: Growth in Recycling and Recovery - The recycling and dismantling rates of waste home appliances have increased by 14.83% and 20% year-on-year, respectively [4]. - The Ministry of Finance has allocated 69 billion yuan for the third batch of trade-in funds [5]. Group 3: Economic Impact and Consumer Reach - The trade-in program has generated over 1.9 trillion yuan in sales related to consumer goods, benefiting more than 320 million people [5]. - The combination of government subsidies, financial support, and merchant discounts has created a powerful effect in stimulating consumption [5][6]. Group 4: E-commerce Platform Innovations - E-commerce platforms are enhancing consumer experience through various incentives, such as JD's dual subsidies and Pinduoduo's additional recycling subsidies [6]. - Tmall's trade-in program covers over 1,600 categories and 20,000 products, with daily visits exceeding 150 million [6]. Group 5: Financial Services and Consumer Demand - Financial services are crucial for supporting the trade-in program, with a focus on consumer needs for simple, safe, and low-cost options [7]. - Green consumption is increasingly driven by consumer preferences for energy-efficient and environmentally certified products, with over 90% of home appliance sales being of first-level energy efficiency [7]. Group 6: Supply Chain and Green Transformation - The trade-in policy is fostering a closed-loop system in production, with a significant increase in the recycling of waste electrical and electronic products [8]. - Companies are integrating recycled materials into their production processes, enhancing product sustainability [8]. Group 7: Challenges and Future Directions - Challenges remain in the form of high pricing for green products and inadequate recycling networks [9]. - A collaborative effort among government, financial institutions, businesses, and consumers is necessary to enhance the effectiveness of the trade-in program and promote green consumption [9].