卖不完的月饼去哪了

Core Insights - The mooncake market in China is experiencing a shift towards dynamic production models, allowing companies to better manage inventory and reduce waste after the Mid-Autumn Festival [1][2][4] - Major mooncake producers are leveraging data analytics and market trends to optimize production and sales strategies, moving from traditional seasonal sales to a more flexible, year-round approach [2][3][4] Group 1: Inventory Management - Post-festival, the main channels for leftover mooncakes include promotions across platforms, employee purchases, continued sales, welfare distribution, and sales to third parties or destruction as per regulations [1][2] - Companies like Suzhou Daoxiangcun Group have implemented a dynamic production model, significantly reducing the likelihood of excess inventory through precise control from raw material procurement to packaging [1][2] Group 2: Production and Sales Strategy - The production planning of mooncake companies is now based on years of sales data, regional consumption trends, and channel feedback, rather than relying solely on experience [2][3] - The industry is witnessing a transition towards "smart manufacturing," with expectations that by 2027, over 60% of the mooncake industry will utilize intelligent production lines, enhancing efficiency and product value [3] Group 3: Market Trends - There is a growing trend towards the development of mooncakes with regional characteristics and health attributes, with traditional flavors coexisting alongside innovative options [3] - The concept of mooncakes is evolving, with smaller, lighter mooncakes increasingly being marketed as everyday snacks rather than just festive gifts, indicating a shift towards normalization in sales [4]