数智技术加持，构建乡村文化传播新图景

Core Viewpoint - The integration of digital technology in rural cultural dissemination is essential for preserving traditional values and promoting national development and cultural revitalization [1][9]. Group 1: Importance of Rural Culture - Rural culture embodies traditional values such as "harmony between nature and humanity," "respect for the elderly and love for the young," and "hard work leads to prosperity," which are vital to the spiritual wealth of the Chinese nation [1]. - The promotion of rural culture is not only about cultural inheritance but also has profound implications for national development and ethnic rejuvenation [1]. Group 2: Digital Technology in Cultural Dissemination - Digital technologies, represented by big data and artificial intelligence, are becoming crucial drivers for the dissemination of rural culture [1]. - The Jiangsu Provincial Government aims to establish a digital rural framework by 2030, indicating a significant push towards integrating technology with cultural promotion [1]. Group 3: Multi-Platform Approach - The development of digital and intelligent technologies has led to a more diversified, refined, and intelligent approach to rural cultural dissemination [2]. - Social media platforms like WeChat, Weibo, and Douyin are pivotal in promoting rural culture, with influencers creating engaging content that resonates with a broad audience [2]. Group 4: Quality Content and Brand Building - High-quality content is essential for effective rural cultural dissemination, necessitating the identification and promotion of unique cultural resources [3][4]. - The establishment of distinctive rural cultural brands, such as "Lianjie Lotus" in Tian'an Village, showcases the integration of local products with cultural narratives [3]. Group 5: Collaboration and Policy Support - A collaborative approach involving government, enterprises, and social organizations is necessary for effective rural cultural dissemination [3]. - Policies should encourage partnerships with e-commerce platforms and tourism enterprises to enhance the cultural appeal of rural areas [3]. Group 6: Preservation of Cultural Heritage - The protection of rural culture involves documenting historical sites and traditional crafts using advanced technologies [5]. - AI technologies can aid in the virtual restoration of damaged cultural heritage, ensuring its preservation for future generations [5]. Group 7: Enhancing Precision in Dissemination - The use of big data and smart algorithms can create personalized dissemination strategies that cater to different audience segments [6]. - Immersive experiences through technologies like virtual reality can enhance the understanding and appreciation of rural culture [6]. Group 8: Talent Development - Training programs for villagers in digital skills are crucial for democratizing cultural dissemination [8]. - Attracting young talent and fostering partnerships between educational institutions and rural areas can enhance the capacity for cultural promotion [8]. Group 9: Future Outlook - The integration of digital technology presents unprecedented opportunities and challenges for rural cultural dissemination [9]. - Continuous efforts to merge digital technology with rural culture will unlock its full potential, allowing for broader and more effective cultural outreach [9].