Core Insights - The article highlights the rise of the "first-release economy" in Shenzhen, driven by new business models and consumer experiences, particularly during the recent National Day and Mid-Autumn Festival holidays [2][4]. Group 1: Consumer Trends - The Honor Alpha Global Flagship Store opened in Shenzhen and became a popular destination, attracting an average of over 4,500 visitors daily during the holiday, with a 70% entry rate and an average stay of over 15 minutes per customer [2]. - The store is positioned as an "AI terminal smart living innovation workshop," emphasizing immersive consumer experiences rather than traditional sales [3][5]. Group 2: Business Model Evolution - The shift from a "front store, back factory" model to a "front store, back research" model is noted, where physical stores serve as market probes and data entry points for companies [7][8]. - Honor's flagship store collects user demand and market data, facilitating a feedback loop for product development, with plans for community engagement through events and discussions [7][8]. Group 3: Industry Collaboration - The "front store, back research" model is positioned as a connector and accelerator within Shenzhen's AI industry ecosystem, aiming to create a symbiotic value network among brands, users, and partners [9]. - The flagship store serves as a platform for collaboration and innovation, aligning with Shenzhen's goal of becoming a global digital pioneer [9][10].
从实验室到实体店 终端商推“前店后研”
Nan Fang Du Shi Bao·2025-10-15 23:11