Core Insights - The first case of using AI technology for false advertising was investigated by Beijing's market regulatory authorities [1] - A company was reported for promoting "deep-sea polyunsaturated fish oil" as a treatment for various diseases, which was found to be misleading [1] Summary by Sections Case Details - The case originated from a consumer complaint received in February, highlighting the company's misleading claims about its product [1] - The company's live streaming account had 880,000 followers and prominently displayed medical terms suggesting the product was suitable for various health issues [1] Investigation Findings - The investigation revealed that the product in question was classified as candy and did not possess any disease treatment capabilities [1] - The image of a well-known host used in the promotional video was entirely fabricated using AI technology [1]
李梓萌遭AI仿冒带货！北京查处首例AI虚假广告案
Yang Shi Xin Wen·2025-10-15 23:17