本来生活代表团赴奇正青稞原产地溯源考察 三方探讨未来合作方向

Core Insights - The investigation team from Benlai Life visited Tibet to explore the origin of Qizheng barley, discussing future collaboration on product development and consumer scenarios with Qizheng Group and Jianjianjian Health Technology [2][3] - The rising trend of health consumption has made diverse barley products a market focus, with barley recognized for its high nutritional value, including high protein, dietary fiber, and vitamins, while being low in fat and sugar [2] - Qizheng Barley, established in 2007, is an integrated enterprise focusing on barley cultivation, research, processing, and marketing, with a production capacity of processing 90,000 tons of barley annually [3] Company and Industry Summary - The investigation included visits to key sites such as the Linzhou barley planting base, Qizheng Barley factory, flagship store, and barley museum, highlighting the importance of standardized planting and processing techniques [2] - The Linzhou barley planting base is a significant commodity grain production area in Tibet, utilizing sustainable practices to ensure high-quality barley [2] - Since the strategic partnership in 2024, Benlai Life, Qizheng Barley, and Jianjianjian Health Technology have successfully launched popular products like low-sugar barley rice dumplings and barley mooncakes, emphasizing health attributes [3] - Benlai Life aims to leverage its market insights and supply chain integration to enhance the development of diverse barley products, driving high-quality growth in the barley industry [3]