倪虹：构建“暖新闻”全媒体传播体系推进系统性变革

Core Insights - The 2025 Media Integration Development Ordos Annual Conference was held in Dongsheng District, focusing on the systemic transformation of mainstream media through the establishment of a "warm news" all-media communication system [1] Group 1: Organizational Structure and Governance - The Ordos Media Center has adopted a "center + company" dual governance model, which has led to a 100% preservation and appreciation rate of state-owned assets over the past two years [3] - The company achieved a revenue of 140 million in 2024, representing an 18.5% year-on-year growth, supported by a financial safety net and resource activation mechanisms [3] Group 2: Operational Efficiency and Content Production - The organization has streamlined its internal structure, reducing the number of internal departments by 28% and middle management positions by 30%, with over 90% of personnel now focused on content production and dissemination [3] - The number of content production and dissemination units has been consolidated from 94 to 25, achieving a 73% reduction, thereby enhancing the efficiency of the "warm news" client platform [3] Group 3: Content Quality and Recognition - The content supply of the Ordos Media Center has significantly improved, with over 210 works receiving national industry news awards, and three reports shortlisted for the China News Award [4] - The "Warm City Focus" initiative has been recognized as one of the top ten excellent cases in the "Media+" category by the China Journalists Association for 2024 [4] Group 4: International Communication - The establishment of the Ordos International Communication Center marks the first city-level international communication center in Inner Mongolia, with its international communication cases recognized as exemplary [4]