Core Viewpoint - The article highlights a case in Beijing where a company used AI technology to create false advertisements by impersonating a well-known CCTV host, leading to administrative penalties for violating advertising laws [1] Group 1: Incident Details - In June 2025, the Haidian District Market Supervision Administration in Beijing investigated a company for using AI to impersonate a famous host in advertisements [1] - The company edited videos of the host and added its own voiceover to promote a common food product, "Deep Sea Polyunsaturated Fish Oil," claiming it could treat various medical conditions [1] - This incident marks the first enforcement action by Beijing's market regulators against the misuse of AI technology for false advertising involving celebrity impersonation [1] Group 2: Legal Implications - The company's actions were found to be in violation of the Advertising Law of the People's Republic of China [1] - The case underscores the regulatory challenges posed by the misuse of AI in advertising and the need for stricter enforcement of existing laws [1]
北京查处首例滥用AI技术发布虚假广告案
Zheng Quan Shi Bao Wang·2025-10-16 00:56