Zhong Jin Zai Xian·2025-10-15 08:56Core Insights - JD.com has reported strong performance during the 11.11 shopping festival, with order volume for electronic products increasing over 70% year-on-year, maintaining its leading position in the industry [1] - The company has introduced various promotional strategies, including significant discounts and exclusive offers, to enhance consumer engagement and shopping experience [3][5] Promotional Strategies - JD.com is offering discounts as low as 10% and high-value coupons up to 2111 yuan, alongside multiple surprise days featuring collaborations with celebrities and popular IPs [3][5] - Eight themed surprise days will be launched starting October 16, each focusing on different product categories and featuring unique promotional activities [5][7] Event Schedule - The first surprise day, "Gaming Surprise Day," will kick off on October 16, followed by "Home Surprise Day" on October 21, and "New Arrival Surprise Day" on October 23, showcasing trending products [7] - Additional surprise days include "Fashion Surprise Day" on October 28, "Fan Surprise Day" on November 1, "Food and Fun Surprise Day" on November 4, and "Warm Surprise Day" on November 7, each designed to cater to specific consumer interests [7][8] Consumer Engagement - The introduction of surprise days has been well-received by consumers, enhancing their shopping experience with daily low prices and exciting offers [8]