苏宁易购全面启动双11“惠战”

Core Insights - Hunan Suning Yigou is celebrating its 21st anniversary in Hunan and launching the pre-sale for the Double 11 shopping festival, collaborating with major domestic home appliance brands [1][2] - The company introduced subsidy policies such as "Super Subsidy" and "True Benefit Subsidy" aimed at enhancing consumer purchasing power and promoting various product categories [1] - The "True Benefit Subsidy" will cover a wide range of consumer needs, with significant discounts on popular products, ensuring competitive pricing compared to market averages [1] Group 1 - The "Super Subsidy" plan focuses on three categories: "Essential Choices," "Smart Selections," and "Home Decoration Selections," offering tiered subsidies of 10%, 15%, and 20% [1] - Notable discounts include a 2-horsepower energy-efficient air conditioner priced at 2099 yuan, a 10kg washing and drying set for 4998 yuan, and a 65-inch wallpaper TV available for 3499 yuan [1] - Consumers can participate in the promotions through the Suning Yigou app or mini-programs [1] Group 2 - A "Super Group Purchase Day" will be held from October 24 to 26, featuring a price guarantee and double compensation for price differences [2] - Customers can receive a 210 yuan appliance coupon for pre-storing and additional coupons for larger purchases, along with exclusive offers on appliance cleaning services [2] - The event will showcase promotional policies across six major categories of home appliances, emphasizing Suning Yigou's commitment to providing better prices and richer interactive experiences for consumers [2]