Core Viewpoint - Cathay Securities has raised the EPS forecast for Meitu Inc. for 2025-2027 to 0.21, 0.30, and 0.39 CNY respectively, with a target price of 11.59 HKD, maintaining a "Buy" rating [1] Financial Performance - In the first half of 2025, Meitu's total revenue increased by 12.3% year-on-year to 1.8 billion CNY, with a gross margin of 73.6%, up by 8.7 percentage points [2] - The net profit attributable to shareholders grew by 30.8% to 397 million CNY, while the adjusted net profit increased by 71.3% to 467 million CNY [2] - The overall Monthly Active Users (MAU) reached 280 million, a year-on-year increase of 8.5%, with MAU outside mainland China growing by 15.3% to 98 million [2] Product Development and Market Position - Meitu's image and design product revenue rose by 45.2% to 1.351 billion CNY, accounting for 74.2% of total revenue [2] - The flagship products, Meitu Xiuxiu and Meiyan Camera, maintained the top positions in MAU rankings for mobile image beautification and licensed photography in China [2] - The introduction of AI features has significantly contributed to the company's success, with Meitu Xiuxiu achieving top rankings in multiple countries' App Stores [3] Innovation and AI Integration - The company launched various AI-driven features, such as "AI Flashlight" and "AI Dressing," which have gained significant traction in international markets [3] - The productivity tool, Meitu Design Studio, focuses on AI workflows for e-commerce design, while the video production tool, Kaipai Video, emphasizes AI-driven video creation [3] - In the first half of 2025, MAU for productivity tools outside mainland China saw over 90% year-on-year growth [3]