Zheng Quan Shi Bao Wang·2025-10-16 02:30Core Insights - The Chinese smartphone market is experiencing a year-on-year decline of 3% as of Q3 2025, indicating an ongoing adjustment phase in the industry [1] - The competitive landscape is becoming increasingly tight, with narrowing gaps among leading manufacturers [1] Company Performance - Vivo regained the top position with a shipment of 11.8 million units, capturing an 18% market share [1] - Huawei ranked second with a shipment of 10.5 million units, holding a 16% market share [1] - Apple continued its upward trend with a shipment of 10.1 million units, moving up two positions compared to the same period last year [1] - Xiaomi shipped 10 million units, placing fourth, while OPPO followed closely with 9.9 million units, ranking fifth [1]