Jiang Nan Shi Bao·2025-10-16 02:52Core Viewpoint - The article highlights the effective and compassionate financial services provided by the Industrial and Commercial Bank of China (ICBC) to elderly customers, showcasing a successful case of personalized support for a senior citizen in need [1][2][3] Group 1: Service Implementation - ICBC's branch in Nantong, Haian, has established a specialized elderly service system, demonstrating a commitment to addressing the needs of senior customers [1][3] - The branch is equipped with experienced elderly service specialists and has prepared various elderly-friendly materials, including mobile smart terminals and large-print business guides [2] Group 2: Customer Support Case - An 82-year-old customer faced difficulties accessing his bank account due to a forgotten password and physical limitations, prompting his family to seek assistance from the bank [1] - Upon receiving the request, the bank activated its emergency service plan for elderly customers, ensuring a smooth and efficient process for the elderly client [2] Group 3: Service Features - The bank's service includes a full-process appointment mechanism for elderly customers, covering high-frequency services such as password resets and account activations [3] - Over the years, the branch has provided personalized financial services to more than 200 elderly, disabled, and critically ill customers, emphasizing the importance of accessible and warm financial services [3]