金融温度暖银龄

Core Insights - The increasing trend of population aging necessitates financial institutions to provide convenient, caring, and secure financial services for the elderly [1][2] - Industrial and Commercial Bank of China (ICBC) is focusing on creating high-quality elderly-friendly service points to address the unique needs and pain points of senior customers [1] Group 1: Service Initiatives - ICBC Moutou Branch is implementing a specialized service plan to address the upcoming expiration of bank cards for nearly 200 teachers, many of whom are retirees [1] - The bank has organized training for staff to enhance communication skills with elderly clients, operation of age-friendly equipment, and home service protocols [1] Group 2: Customer Engagement - A customer contacted the bank regarding the card renewal for their elderly mother, who was unable to perform online operations or visit the branch due to health issues [2] - The bank staff provided home service for card replacement, successfully completing the service the next day and receiving high praise from the customer [2] - ICBC Moutou Branch extended its services beyond the traditional branch setting, assisting over 10 retired teachers who faced mobility challenges, thereby earning recognition and appreciation from the elderly community and their families [2]