Ge Long Hui A P P·2025-10-16 04:10Group 1 - The core event is the launch of the 2025 Tmall Double 11 pre-sale on October 15, which saw significant sales performance in the first hour, with 35 brands achieving over 100 million in sales and 1802 brands doubling their sales compared to the same period last year [1] - Notable brands that entered the "100 million club" include Fila, Proya, Shiseido, L'Oreal, SK-II, Adidas, Anta, Camel, Nike, Roborock, and Fresh [1] - The beauty category experienced rapid growth, with Proya reaching 100 million in sales within 1 minute, Estee Lauder in 2 minutes, Lancôme in 3 minutes, and several other brands following suit within minutes [1] Group 2 - Within 15 minutes, Shiseido's AGE cream became the first beauty product to surpass 100 million in sales, and by the 4-hour mark, 14 beauty products had achieved this milestone [1]