业内人士:“好房子”从“满足基本居住”向“创造美好生活”升级
Huan Qiu Wang·2025-10-16 05:40

Core Insights - The Chinese real estate market is shifting from a focus on quantity to quality, emphasizing the importance of "good houses" that meet the evolving needs of consumers [1][4] - The implementation of the "Residential Project Standards" by the Ministry of Housing and Urban-Rural Development marks a significant transition towards quality and connotation in real estate development [1][3] Group 1: Characteristics of "Good Houses" - "Good houses" should encompass safety, comfort, green features, and intelligence, with 16 specific characteristics outlined in the new standards [3] - The advantages of "good houses" include improved building standards, planning design, energy efficiency, and smart technology integration [3][4] - The focus is on using green building materials, promoting energy production through solar integration, and enhancing the living experience through smart home systems [2][5] Group 2: Market Trends and Company Strategies - The market is evolving from "having a house" to "living in a good house," prompting companies to adapt their product offerings to meet new consumer expectations [4] - Companies are adopting four major product standards: safety, low carbon, green, and smart, while implementing energy-efficient design principles and environmentally friendly construction practices [4][5] - The "China Energy Construction Shanghai Headquarters Integrated Project" exemplifies innovation in residential construction, featuring durable materials, spacious designs, and advanced smart home technologies [5]