Huan Qiu Wang·2025-10-16 05:52Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote healthy living and improve the nutritional status of urban residents and rural children through the "Healthy Together" initiative [1][3]. Group 1: Initiative Overview - The "Healthy Together" initiative includes providing more healthy consumption options and guiding the public towards a balanced lifestyle [1]. - The initiative will also support rural kindergartens by constructing playgrounds and providing nutritional support [1][3]. - A total of 15 brands, including Decathlon and Li Ning, have joined the initiative to promote health and wellness [1]. Group 2: Health and Nutrition Focus - The initiative addresses the "invisible crisis" of unhealthy dietary habits and lifestyles, aligning with the UN's Sustainable Development Goals of "Zero Hunger" and "Good Health and Well-being" [3]. - Meituan, in collaboration with the WFP and the Ministry of Agriculture and Rural Affairs, is launching "balanced diet" themed meal packages through its platforms to encourage healthy eating habits [3]. Group 3: Social Impact and Community Engagement - The initiative includes a plan for public businesses to participate in the construction of multifunctional playgrounds for rural kindergartens through donations linked to Meituan orders [3]. - By September 2025, the initiative aims to complete nearly 200 billion public orders, benefiting over 550,000 rural children through the construction of 4,080 playgrounds [3][4]. - The integration of online consumption with offline social impact is seen as a replicable model for internet-based philanthropy [4].