广东廉江举办家电博览会 链接全球资源加速“品牌出海”

Core Insights - The 2025 Lianjiang Home Appliance Autumn Expo aims to showcase Lianjiang's smart products and green technologies to a global audience, leveraging the influence of the Canton Fair [3][4] - A total of 50 Lianjiang home appliance companies signed orders worth 203 million yuan during the event, highlighting the growing demand for Lianjiang's products [1][3] Industry Overview - Lianjiang, known as "China's small home appliance industry base," has over 1,200 home appliance enterprises, with an industry chain output value of approximately 25 billion yuan [3] - The production of rice cookers and electric kettles from Lianjiang accounts for 30% and 80% of the national output, respectively [3] Export Growth - Home appliance exports from Lianjiang are projected to grow by 23.4% in 2024, indicating a strong upward trend in international demand [3] Strategic Initiatives - The Lianjiang Home Appliance Industry Association plans to establish an industry alliance to create a unified public brand, aiming to enhance the visibility of "Lianjiang Home Appliances" both nationally and internationally [3][4] - The expo has facilitated the establishment of four overseas service projects, including cross-border e-commerce warehouses and operational centers in the U.S. and Malaysia [3] Product Innovation - The expo featured the launch of ten innovative products, including IH electromagnetic rice cookers and AI voice rice cookers, showcasing a shift from traditional manufacturing to intelligent manufacturing [6]