Mei Ri Jing Ji Xin Wen·2025-10-16 06:21Group 1 - The domestic medical beauty industry is experiencing intensified competition, leading to the accelerated arrival of the "affordable medical beauty" era [1] - JD Health opened its first self-operated medical beauty store, JD Medical Beauty (Beijing Guomao Store), on October 15, with over 3,000 orders sold since the pre-sale began in September, and all service slots for October are fully booked [1] - JD Health began its foray into the medical beauty sector in July this year, adding a medical beauty department to its health check-up center [1] Group 2 - JD Medical Beauty aims to address pain points in the traditional medical beauty industry, such as unclear sources of drugs and devices, incomplete qualifications of medical staff, aggressive sales tactics, and price transparency [1] - The company does not assess its medical staff based on sales performance but rather on user satisfaction and repurchase rates, with a commitment to transparent pricing and no aggressive sales tactics [1] - The medical beauty industry is facing challenges, with leading medical beauty product manufacturers experiencing a decline in performance in the first half of the year, impacting the performance of chain medical beauty institutions [2]