从电力数据看国庆中秋双节期间山西文旅消费热潮

Core Insights - The tourism market in Shanxi Province showed strong performance during the National Day and Mid-Autumn Festival in 2025, with electricity consumption reaching 5.4574 million kilowatt-hours, a year-on-year increase of 2.21% [1][7] - Key themes driving tourism included Jin merchant culture, folk experiences, and ancient architecture tours, which significantly boosted visitor numbers and related industry consumption [1][7] Group 1: Jin Merchant Culture - The "Jin Merchant Golden Corridor" (Jinzhong-Linfen-Yuncheng) showcased outstanding performance, with electricity consumption of 970,000 kilowatt-hours, accounting for 18% of the province's tourism electricity consumption [3] - Iconic Jin merchant cultural sites such as Qiao Family Courtyard, Chang Family Manor, and Wang Family Courtyard saw electricity consumption increases of 48.3%, 27.97%, and 19.91% respectively, highlighting the strong tourist appeal of Jin merchant culture [3] Group 2: Folk Culture Experiences - The ancient cities of Datong and Xinzhou experienced significant electricity consumption growth of 157.98% and 30.06% respectively, indicating a rising interest in ancient city tourism [3] - Museums also became a new hotspot, with electricity consumption increases at various museums, including Linfen City Museum (96.33%), Qixian Folk Museum (61.93%), and Datong Museum (21.68%) [3] Group 3: Ancient Architecture - Shanxi's ancient architecture sites, referred to as a "treasure trove," attracted considerable tourist interest, with electricity consumption increases at sites like Xixian Xiaoxitian (80.3%) and Hongtong Guansheng Temple (27.45%) [3] Group 4: Related Industry Consumption - The accommodation and catering sectors recorded electricity consumption of 49.2964 million kilowatt-hours, a year-on-year increase of 11.03% [5] - The wholesale and retail sector saw electricity consumption of 235 million kilowatt-hours, up 38.93%, with charging and swapping services experiencing a dramatic increase of 91.66% [5] - Major commercial areas showed active consumer engagement, with electricity consumption growth rates of 16.71% for Changzhi Wanda and 14.84% for Taiyuan Vientiane City [5] Group 5: Economic Transformation - The electricity consumption data reflects a strong momentum in tourism consumption, indicating Shanxi's transition from a "cultural relic province" to a "tourism powerhouse" [7] - The integration of Jin merchant culture, ancient architectural heritage, and folk traditions is revitalizing tourism and contributing to Shanxi's economic transformation and high-quality development [7]