Qi Lu Wan Bao Wang·2025-10-16 06:43Core Insights - JD's 11.11 promotion features the launch of "New Rice Season" with premium Wuchang rice, showcasing a nearly 100% year-on-year sales increase since its introduction on September 25, setting a historical sales record [1][2] Product Quality and Standards - The premium Wuchang rice is sourced exclusively from the core production area in Wuchang, Heilongjiang, adhering to strict quality standards and utilizing the "Daohua Xiang No. 2" variety to ensure superior quality [1][2] - The rice maintains excellent texture and flavor even when cooled, a characteristic that has garnered positive consumer feedback [2] Production and Supply Chain - JD has established a comprehensive production process for the new rice, ensuring timely harvesting, drying, processing, and packaging, with the entire process completed by September 25 [2] - Two packaging options are available: 5kg priced at 64.5 yuan and 2.5kg priced at 34.5 yuan, both of which have seen enthusiastic consumer repurchase [2] Consumer Engagement and Marketing - JD has introduced diverse culinary applications for the rice, encouraging consumers to explore various cooking methods, enhancing the overall consumption experience [3] - Promotional activities include a lottery for purchases over 59 yuan, with prizes such as woven bags and discount coupons, alongside seasonal product offerings [3] Market Trends and Future Outlook - The success of JD's "New Rice Season" reflects a growing consumer demand for high-quality ingredients and fresh produce, indicating a shift in market preferences [3] - JD aims to continue providing high-quality agricultural products efficiently and affordably, reinforcing its commitment to enhancing consumer access to premium food options [3]