Workflow
有棵树创始团队全员出局,跨境电商“初代大卖”权力战落幕

Core Viewpoint - The power struggle within the cross-border e-commerce company Youkeshu Group has concluded with a complete management overhaul, marking the end of the founding team's era amid ongoing operational challenges and regulatory investigations [2][7][10]. Group 1: Control and Management Changes - The recent extraordinary general meeting resulted in the election of a new board of directors, with founder Xiao Siqing and former general manager Xiao Yan stepping down, indicating a significant shift in control [2][7]. - Wang Wei, the new largest shareholder with an 18% stake, emerged victorious in the power struggle against the founding team, whose shareholding was diluted to 3.28% [6][10]. - The new management team, led by Chairman Liu Hailong and General Manager Zhang Wen, aims to stabilize the company after a tumultuous transition period [7][10]. Group 2: Historical Context and Challenges - Youkeshu was founded in 2010 and became a prominent player in the cross-border e-commerce sector, achieving a notable merger and acquisition milestone in 2017 [8][9]. - The company faced severe operational difficulties, including a significant revenue drop due to the suspension of 340 Amazon accounts in 2021, leading to a restructuring process initiated in 2024 [9][10]. - The introduction of industry investors during the restructuring helped the company return to profitability in 2024, but internal conflicts persisted [9][10]. Group 3: Regulatory and Operational Risks - The company is currently under investigation by the regulatory authorities for failing to disclose significant information, which adds uncertainty to its future [10][12]. - The new management's immediate focus is on mitigating risks associated with the transition, including potential asset loss and operational disruptions [10][11]. - The first quarter of 2025 showed Youkeshu's revenue at less than 25 million yuan, with ongoing losses, highlighting the urgent need for strategic recovery in a highly competitive market [10][11]. Group 4: Industry Implications - The departure of Youkeshu's founding team reflects a broader trend among cross-border e-commerce companies that have gone public through mergers, facing similar governance challenges [12][13]. - The involvement of industry investors like Hangyun Group, which has a strong presence in digital trade, is seen as a potential catalyst for Youkeshu's recovery [11][12]. - The situation serves as a cautionary tale for other companies in the sector regarding the complexities of governance and the need for effective control mechanisms when engaging with capital [13].