这家新能源汽车从铜陵到成都的198天：车门还是没打开

Core Viewpoint - The article highlights the ongoing safety concerns and controversies surrounding a specific automotive brand, particularly in light of recent accidents and the subsequent public and regulatory scrutiny regarding vehicle safety standards and marketing practices [1][7]. Group 1: Recent Incidents and Public Response - A serious accident involving the SU7 Ultra occurred in Chengdu, resulting in fatalities and raising significant public concern about the vehicle's safety features [1]. - The brand has faced multiple controversies over the past 198 days, including a fatal incident in March and ongoing issues related to product quality and safety [1][3]. - Following the Chengdu accident, the company's social media presence continued to focus on promotional content rather than addressing the incident directly, leading to public backlash and a decline in followers [3][4]. Group 2: Regulatory Developments - In response to the accidents, the Chinese government has introduced stringent safety standards for electric vehicles, particularly focusing on battery safety and autonomous driving features [7][8]. - New national standards have been proposed, including requirements for battery safety that mandate no fire or explosion within two hours of thermal runaway, and regulations for door handle safety to ensure accessibility in emergencies [8][7]. - The introduction of these standards reflects a broader industry shift towards prioritizing safety in the rapidly evolving electric vehicle market [7][8]. Group 3: Company Leadership and Strategy - The company's founder, Lei Jun, has publicly acknowledged the challenges faced by the brand, describing the period following the accidents as one of the most difficult times since its inception [4][6]. - Despite the controversies, the company reported significant pre-orders for its new model, YU7, indicating a strong market interest, although the authenticity of these figures has been questioned [4][6]. - Lei Jun has emphasized the difficulties of car manufacturing and the importance of safety, yet he has not directly addressed the safety issues in his public communications [6][4].