天猫总裁家洛：大消费+AI 双11开启品牌增长全新历史机遇

Core Insights - The 2025 Tmall Double 11 shopping festival will officially start on October 20 at 8 PM, marking the 17th edition of the event and the first one in the era of big consumption and AI integration [2] - Tmall President, Jia Luo, emphasized the convergence of AI and big consumption as historical opportunities, with Tmall investing heavily in AI to enhance product capabilities and support quality brand upgrades [2] - The focus is on improving operational efficiency for brands, increasing user engagement, and providing a more immediate shopping experience, thereby opening new growth opportunities for brands [2]