创新力充沛、包容力深厚、适应力顽强――中国玩具展上看中国企业“三力”

Core Insights - Dongguan is establishing an AI toy industrial park in Chashan, covering 140,000 square meters, to integrate AI technologies into the toy industry [1][2] - The toy industry in Dongguan produces 85% of China's trendy toys and 25% of global anime derivatives, with an annual growth rate of 12% over the past three years [1][2] - Disney announced over 2,000 licensed products related to the upcoming movie "Zootopia 2," showcasing the collaboration with Chinese companies [2][4] Group 1 - The AI toy industrial park aims to attract AI technology firms and teams for developing proprietary cultural products [2] - Dongguan's initiative reflects a broader trend in the Chinese toy industry to respond to domestic and international market challenges through high-quality development [2][4] - The toy exhibition featured over 1,500 products from nearly 150 Chinese toy licensing partners, highlighting the innovation and adaptability of the industry [4] Group 2 - In 2024, China's toy retail market is projected to grow, with a total retail value of 97.85 billion yuan, a 7.9% increase from the previous year [6] - The export value of toys (excluding games) is expected to be $39.87 billion in 2024, showing a slight decline of 1.7% year-on-year [4] - The share of trendy toys in the overseas market has increased from 3% to 18% over the past five years, indicating a significant shift in market dynamics [4]