HAOXIANGNI(SZ:002582) Zhong Guo Zhi Liang Xin Wen Wang·2025-10-16 07:56Core Viewpoint - The company "Hao Xiang Ni" is exploring new paths for high-quality development in the red date industry, integrating cultural empowerment, technological assistance, and ecological co-construction to enhance the value and global influence of red dates [1][2][3] Group 1: Cultural Empowerment - The company has established the China Red Date Museum and regularly hosts events like the Red Date Harvest Festival, embedding red date culture into the entire industry chain from planting to sales [1] - The "Oriental Date Gift" product series has been showcased internationally, serving as a cultural ambassador for Chinese agricultural heritage [1] Group 2: Technological Innovation - The company has invested 440 million yuan in a freeze-drying production facility that utilizes vacuum dehydration technology to preserve over 95% of the nutritional content of red dates [2] - The company aims to improve its agricultural product processing ratio from the current 2.61:1 to a target of 3:1 to 4:1, indicating a focus on increasing added value [2] - Innovations include the development of functional products like black gold dates and eight-treasure tea, as well as the integration of IoT technology in digital planting bases for real-time monitoring [2] Group 3: Ecological Co-construction - The company promotes a "company + cooperative + farmer" model, enhancing red date quality and increasing farmers' incomes by over 30% [3] - The integration of planting, processing, and cultural tourism has transformed the red date harvest season into a regional cultural tourism IP, attracting hundreds of thousands of visitors annually [3] - The company's efforts reflect a broader shift in Chinese agriculture from quantity to quality, with cultural empowerment, technological innovation, and ecological co-construction becoming key strategies for branding agricultural products [3]