Mei Ri Jing Ji Xin Wen·2025-10-16 07:56Core Viewpoint - JD Group is expanding its automotive business through strategic partnerships with leading companies like CATL and Changan Automobile, focusing on new energy vehicles and a comprehensive automotive consumption model [1][3][4]. Group 1: Partnerships and Collaborations - JD has signed strategic agreements with CATL and Changan Automobile to enhance the new energy vehicle ecosystem and develop a battery aftermarket channel network [3][9]. - The collaboration with CATL includes establishing a direct sales channel for the "Chocolate Battery Swap" model and promoting battery separation vehicle usage [3][7]. - JD's partnership with Changan will focus on all-channel marketing for Changan's passenger cars, motorcycles, and vehicle ecosystem products, aiding in the digital transformation of Changan's marketing management [9][10]. Group 2: New Vehicle Launch - JD, in collaboration with CATL and GAC Group, is set to launch a new battery swap vehicle priced between 100,000 to 120,000 yuan, with testing activities starting in late October [4][7]. - The new vehicle is expected to adopt the "Chocolate Battery Swap" model, aligning with previous agreements between CATL and GAC for multiple battery swap models [7][8]. Group 3: Business Expansion and Recruitment - JD's automotive business has been evolving since 2018, with plans to enhance online and offline vehicle sales and focus on the aftermarket for new energy vehicles [11][12]. - The company is actively recruiting for various automotive-related positions, with salaries for key roles exceeding 1 million yuan annually, indicating a significant investment in talent acquisition [14][18]. - JD is establishing automotive experience centers in several cities to support vehicle display, test drives, and retail services, further solidifying its market presence [12][13].