Core Viewpoint - Pacific Securities initiates coverage on Jiufang Zhitu Holdings (09636) with a "Buy" rating, projecting revenue growth from 39.78 billion to 53.05 billion CNY and net profit growth from 14.88 billion to 20.80 billion CNY from 2025 to 2027 [1] Financial Performance - In the first half of 2025, the company achieved revenue of 21.0 billion CNY, a year-on-year increase of 133.8%, and net profit of 8.65 billion CNY, marking a return to profitability [1] - The gross margin reached 88.2%, up 8.3% year-on-year, while the net margin was 41.2%, indicating effective profit release amid scale expansion [1] - Sales, management, and R&D expenses were 6.6 billion, 2.4 billion, and 1.5 billion CNY respectively, with year-on-year changes of +19.7%, +20.1%, and -4.5%, demonstrating effective cost control [1] Core Business Growth - In the first half of 2025, financial software sales and service revenue grew significantly, with order amounts reaching 16.1 billion CNY, a year-on-year increase of 74.3%, and paid users increasing to 102,000, up 152.7% [2] - Customer satisfaction and retention rates improved, with the refund rate decreasing to 24.6%, down 5.9 percentage points year-on-year, indicating a strong position in investment education and subscription services [2] Technology and Product Innovation - R&D expenditure for the reporting period was 1.47 billion CNY, with 505 R&D personnel, reflecting a 15.6% increase since the beginning of the year [3] - The company holds 139 software copyrights and patents, an increase of 21 year-on-year, showcasing continuous accumulation of R&D achievements [3] - The intelligent investment advisory system served 373,000 clients with a total of 13.515 million service instances, leveraging AI technology for product upgrades and improved customer conversion efficiency [3] Marketing and Brand Operations - The company operates 994 accounts across platforms like Douyin, Kuaishou, Xiaohongshu, and Bilibili, a year-on-year increase of 103.69%, with a total follower count of 63.06 million, up 38% [4] - Enhanced user coverage and brand exposure provide a solid foundation for acquiring new customers and driving product sales [4]