简阳：画好走向世界起点融合图 让游客驻足带走“文化”

Core Viewpoint - The article emphasizes the strategic development of Jianyang as a key city in Chengdu's international connectivity, focusing on transforming airport traffic into sustainable urban growth through cultural, commercial, tourism, and sports integration [1][2]. Group 1: Urban Development Strategy - Jianyang aims to establish itself as an "international airport hub city" and a significant node in the Chengdu-Chongqing economic zone, with a focus on urban explosion, customer attraction, and industrial aggregation [2]. - The city is accelerating its goal to become a top 100 county with a GDP of over 100 billion yuan and a sub-center of Chengdu [2]. Group 2: Cultural and Economic Integration - The integration of culture, commerce, tourism, and sports is viewed as a systematic project rather than a simple combination, with a focus on enhancing the influence and reputation of Jianyang as "Tianfu Gateway, Airport Jianyang" [5]. - The local government has approved a plan to promote this integration, emphasizing cultural enrichment, commercial stability, tourism promotion, and sports energy [5]. Group 3: Tourism Growth - During the recent National Day and Mid-Autumn Festival, Jianyang received 397,000 tourists, a year-on-year increase of 10.3%, with tourism revenue reaching 154 million yuan, up 11% [6]. - Visitors highlighted the cultural richness and hospitality of Jianyang, showcasing the success of its integrated development approach [6]. Group 4: Cultural Identity and Memory - Jianyang leverages its rich cultural history, including the legacy of the four scholars and local traditions, to create memorable cultural experiences for visitors [7][8]. - The city is developing cultural IPs to enhance visitor engagement, such as the "Scholar's Banquet" that combines local cuisine with cultural storytelling [7][8]. Group 5: Innovative Visitor Experience - Jianyang is redefining the transit experience for travelers at Tianfu International Airport, offering unique local products and services to enhance the visitor experience during layovers [9]. - Collaborative packages with airlines and travel platforms are being introduced to encourage longer stays and deeper engagement with the local culture [9][10]. Group 6: Long-term Visitor Attraction - The city is focusing on creating diverse experiential scenarios across various domains, including rural tourism, sports, and night activities, to transform tourism from mere sightseeing to immersive experiences [10]. - Jianyang is positioning itself as a welcoming destination for global visitors, aiming to attract them through its cultural offerings and unique experiences [10].