杭州导游斩获全国大赛 “一金两铜”

Core Insights - The article discusses the transformation of the Hangzhou tour guide industry following the success of local guides in the Sixth National Tour Guide Competition, emphasizing the need to elevate "gold medal service" to a daily standard [1][2] Group 1: Competition Results and Recognition - Hangzhou tour guide Jin Dongsheng won first place in the English category and was awarded the title of "National Gold Medal Tour Guide," while fellow guides Ye Yikun and Zhu Yuming received "National Bronze Medal Tour Guide" honors in the Chinese category [2] - The competition showcased the high quality of tourism services in Hangzhou, with participants highlighting the unique cultural and tourism resources of the city [2] Group 2: Evolving Role of Tour Guides - The role of tour guides in Hangzhou is shifting from merely providing scenic explanations to discussing topics such as the digital economy, cross-border e-commerce, and technological innovations [3] - The increase in inbound tourism, driven by China's optimized visa policies, has led to a surge in demand for tour guides, with some guides working up to 25 days a month [3] Group 3: Tourism Growth and Challenges - A report by Tsinghua University and Deloitte indicates that Hangzhou ranks third among cities in China for international exchanges, with a projected 191.5% increase in inbound tourist numbers in 2024 [4] - The growing tourism sector necessitates higher knowledge, language skills, and cultural communication abilities among tour guides, redefining the standards for high-quality service [4] Group 4: Future Directions and Support - The Hangzhou Tourism Association emphasizes the need for talent development and service upgrades in the tourism industry, aiming to support the city in becoming an international tourism and leisure center [4] - The association plans to enhance the training mechanisms for tour guides and strengthen platform construction and policy support [4]