2025中国玩协四展在上海联袂开幕

Core Insights - The 23rd CTE China Toy Expo and related exhibitions opened in Shanghai, showcasing 2,629 exhibitors and over 5,426 brands across 23,000 square meters, highlighting the event's role as a strategic hub for global market expansion [1] Group 1: International Participation and Trends - The number of international exhibitors at the CLE China Licensing Expo increased by 65% year-on-year, indicating a significant rise in global influence and attractiveness of the Chinese market [2] - Major global IPs such as Mickey Mouse, Zootopia, and Marvel showcased their products, reflecting the appeal of the Chinese and Asian markets [2] - Domestic brands like the Palace Museum and Pop Mart also participated, demonstrating a shift from "commercial output" to "cultural confidence" in China's creative industry [2] Group 2: Product Diversity and Innovation - Disney China presented over 1,500 products from nearly 150 toy licensing partners, featuring a wide range of toy categories and innovative designs [3] - The event highlighted the diverse product offerings, catering to both children and adult collectors, showcasing the industry's creativity and market responsiveness [3] Group 3: Industry Growth and Insights - The CTE China Toy Expo and related exhibitions saw a 50% increase in export-oriented exhibitors and a 46% increase in the CKE China Baby Products Expo, indicating robust growth in the industry [4] - Key manufacturing clusters from Guangdong, Zhejiang, and Guangxi attracted significant international attention, enhancing their brand recognition and competitiveness [4] - The exhibitions provided insights into five major trends affecting the industry, guiding companies in their market strategies for 2026 [4] - A total of 276 professional events were scheduled during the exhibitions, facilitating discussions among global industry leaders on sustainable development [4]