全球顶流IP齐聚,2025中国玩协四展开幕
Guo Ji Jin Rong Bao·2025-10-16 09:06

Core Insights - The 23rd CTE China Toy Expo &潮玩展, 18th CLE China Licensing Expo, CKE China Baby Products Expo, and CPE China Early Education Expo opened in Shanghai, showcasing a significant international presence and innovation in the toy and baby products industry [1][4]. Group 1: Event Overview - The event spans three days and covers an exhibition area of 230,000 square meters, featuring 2,629 exhibitors from 41 countries and regions, with 5,426 brands represented [1]. - The theme of the expo is "Sharing Cross-Border Resources, Leading Innovation Trends" [1]. Group 2: International Participation - There has been a substantial increase in the number of international exhibitors, with a 65% year-on-year growth in the CLE China Licensing Expo [4]. - The number of overseas exhibition groups reached a record high, increasing by 22.2% [4]. Group 3: Product Innovations - AI smart toys, which incorporate emotional computing and large language models, emerged as a highlight of the China Toy Expo &潮玩展 [4]. - Innovations in baby products include smart child safety seats with intelligent stop and adjustment features, automatic folding strollers, and smart cribs that monitor sleep and provide soothing systems [4]. Group 4: Professional Activities - A total of 276 professional activities will be held during the expo, covering brand licensing, toys, baby products, and early education, with multiple international conferences gathering industry elites to discuss development strategies [4]. Group 5: Economic Impact - The expo is part of the "Shanghai Summer" international consumption season, enhancing the spillover effects of the exhibition economy in the Pudong area through various IP-themed events and activities [5].