市场监管总局公布十起互联网违法广告典型案例

Core Points - The market regulatory authority has intensified its enforcement of internet advertising regulations, particularly in sectors such as healthcare, pharmaceuticals, medical devices, health foods, and finance, to prevent irrational competition in the market [1][3] - In the first three quarters of the year, a total of 22,185 cases of illegal internet advertising were investigated, resulting in fines totaling 111 million yuan [1][3] Summary by Category Regulatory Actions - The regulatory body has focused on new business models like live-streaming e-commerce and AI-generated advertisements to maintain order in the internet advertising market [1][3] - A series of typical cases of illegal internet advertising have been published to highlight enforcement actions taken [1][3] Case Examples 1. Xiamen City Case: A pharmacy was fined 1.2 million yuan for publishing unapproved medical device advertisements using AI-generated false personas [4] 2. Guangzhou Case: An internet information company was fined 420,000 yuan for disguised advertising of prescription drugs and unapproved medical devices [5] 3. Hangzhou Case: A health technology company was fined 320,700 yuan for promoting unapproved drug advertisements through live streaming [5] 4. Beijing Case: A technology company was fined 200,000 yuan for using AI to impersonate a famous host in food advertisements claiming therapeutic effects [5] 5. Chongqing Case: A pharmaceutical company was fined 200,000 yuan for advertising drugs with misleading efficacy claims [6] 6. Shandong Case: A biotechnology company was fined 200,000 yuan for misleading advertisements regarding children's medical products [7] 7. Jiangsu Case: A medical beauty clinic was fined 140,000 yuan for unauthorized advertising and misrepresenting a doctor's experience [8] 8. Tianjin Case: A health technology company was fined 100,000 yuan for false claims about food products [9] 9. Hainan Case: A technology company was fined 160,000 yuan for misleading financial investment product advertisements [10] 10. Shanghai Case: A trading company was fined 200,000 yuan for publishing unapproved medical device advertisements with inappropriate content [11]