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美团王莆中:继续坚持做餐饮行业的长效经营阵地,帮堂食外卖高质量增长
Zheng Quan Shi Bao Wang·2025-10-16 09:29

Core Insights - The demand for "super value for money" is reshaping the restaurant industry according to Meituan's core local business CEO Wang Puzhong [1] - Achieving this super value for money should not rely on internal competition among peers but rather on merchants leveraging structural cost advantages to enhance overall operational levels [1] Company Strategy - Meituan aims to position itself as a long-term partner in the restaurant industry rather than merely a traffic platform, deeply integrating into the entire operational chain of merchants [1] - The company focuses on three core operational issues for merchants: attracting customers, delivering food, and improving operational efficiency, providing various support to ensure stable growth for both dine-in and takeout services [1] Merchant Engagement - Over the past year, Meituan has communicated with nearly 600,000 merchants through closed-door meetings, visits, and surveys, gathering over 1,700 suggestions and feedback [1] - The company has driven nearly 900 iterations of products and mechanisms based on this feedback, emphasizing its commitment to solving problems and being a long-term partner for merchants [1]