Jeffs’ Brands (US:JFBR) Globenewswire·2025-10-16 10:01Core Insights - Jeffs' Brands Ltd has launched its AI-powered pest control mobile application, the Fort app, on the Google Play Store, completing its cross-platform rollout after a successful debut on the Apple App Store earlier this year [1][4] - The Fort app allows users to identify household pests using AI and provides customized treatment recommendations based on pest type and infestation severity, enhancing user engagement with Fort's product ecosystem [3][4] Company Strategy - The launch of the Fort app on Android is a significant milestone in Jeffs' Brands' digital transformation strategy, aimed at expanding its direct-to-consumer digital presence [4] - The company anticipates that the dual-platform release will strengthen its market leadership and accelerate growth in the e-commerce space [4] Product Features - The Fort app offers features such as pest identification, customized treatment solutions, and curated product suggestions, which include Fort's proprietary pest control solutions [3] - The app is designed to improve user experience and drive engagement across Fort's product ecosystem [3]