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古越龙山:已在全球开设了65家品鉴馆、慢酒馆,将其打造为传播黄酒文化、与消费者深度链接的重要阵地

Core Viewpoint - The company is actively promoting the culture of yellow wine and innovating consumption scenarios, with a focus on enhancing brand value and expanding its high-end product line [1]. Group 1: Cultural Promotion and Consumer Engagement - The company has opened 65 tasting and slow wine houses globally to serve as important venues for spreading yellow wine culture and connecting deeply with consumers [1]. - The company engages with younger consumer groups through various initiatives, including the "7·9" festival, music festivals, sports event sponsorships, and online live broadcasts [1]. Group 2: Product Development and Market Recognition - The high-end products launched by the company, such as "Guo Niang 1959" and "Qing Hua Zui," have received positive market recognition, contributing to the overall value recovery of yellow wine [1]. - The company plans to continue optimizing its product structure to enhance brand value in the future [1].