宁夏银川：“赛事+票根经济”解锁葡萄酒产业融合发展新密码

Core Insights - The article discusses the innovative "event + ticket economy" model introduced in Yinchuan, Ningxia, aimed at integrating the wine industry with cultural and tourism sectors to stimulate economic growth [1] Group 1: Wine Industry Development - Yinchuan has launched a new model to promote the deep integration of the wine industry with cultural tourism, providing fresh vitality to economic and social development [1] - The city has optimized four distinct tourism routes that combine wine tasting with various experiences, including art, hot springs, historical culture, and red culture [3] Group 2: Tourism and Visitor Experience - The tourism routes connect significant attractions such as Xixia Tomb and Zhenbeibu Film City, featuring 15 wineries with accommodation, 18 wineries with dining services, and 12 wineries offering both [3] - An electronic version of the "winery leisure tourism map" has been introduced to facilitate visitor navigation to wineries and attractions [3] Group 3: Ticket Economy Innovations - The "ticket economy" model allows visitors holding tickets from attractions, concerts, or marathons to enjoy free winery tours, wine tastings, or discounts on purchases [4] - During the "National Day" holiday, a promotional event was held in collaboration with 20 wineries, offering wine tasting experiences and food packages at attractive prices [4]