一份投入，两份增长！今年双11，天猫商家可在Lazada同时开卖

Core Insights - The 2025 Tmall Double 11 sales event will officially start on October 20 at 8 PM, with Tmall merchants experiencing growth domestically while also selling on Lazada in five Southeast Asian markets [1] Group 1: Tmall and Lazada Collaboration - Tmall has integrated its merchant system with Lazada, allowing merchants to create a "mirror store" on Lazada without needing to register a new account [4] - Merchants only need to sign an agreement in the backend to have their products, inventory, marketing, and promotions synchronized on Lazada [4] - Orders will be fulfilled by shipping to a domestic warehouse, with Lazada handling cross-border logistics and after-sales service [4] Group 2: Market Expansion and Support - This initiative allows Tmall merchants to enter five overseas markets—Malaysia, Singapore, Thailand, Vietnam, and the Philippines—without any operational barriers [4] - Over 3,500 Tmall brands have already registered and successfully entered Lazada [4] - Lazada will invest over 100 million yuan in marketing subsidies for the Double 11 event, integrating both internal and external traffic resources to boost overseas sales for Tmall brands [4] Group 3: Brand Participation - Brands that have joined Lazada span various industries, including smart living, maternal and infant care, and beauty products, featuring both emerging and internationally recognized names [5]