Verano Elevates Expanding Vape Product Portfolio with Exclusive, First-to-Market Launch of Revolutionary HYPHEN System

Core Insights - Verano Holdings Corp. has launched HYPHEN, a new all-in-one pod system designed to enhance its vape portfolio, allowing consumers to switch between different extracts, sizes, and brands easily [1][4] Product Features - HYPHEN features a modular battery design that accommodates various oil and volume categories within a single unit, providing flexibility for consumers [1] - The product will initially be available in major cannabis markets, including Arizona, Illinois, Maryland, and New Jersey, with plans for expansion to additional states [2] - HYPHEN includes a pre-heat option and three temperature settings to optimize flavor and vapor, along with an embedded NFC chip for accessing deals and promotions [3] Market Strategy - The launch of HYPHEN is aimed at meeting consumer demand for differentiated products that offer value, convenience, and quality in the evolving vape category [4] - Verano's marketing strategy emphasizes the combination of simplicity and innovation, positioning HYPHEN as a revolutionary product in the cannabis vape market [4] Company Overview - Verano Holdings Corp. is a leading multi-state cannabis operator with a focus on providing high-quality cannabis products and a superior shopping experience across medical and adult-use markets [5] - The company operates in 13 U.S. states with 15 production facilities and over 1.1 million square feet of cultivation capacity [5]