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IKEA's Low-Price Mantra Is Tested by Trump's Tariffs
WSJยท2025-10-16 11:00

Core Viewpoint - The world's largest furniture retailer is increasing prices on certain products after a prolonged period of price reductions aimed at attracting customers [1] Group 1 - The company has implemented price hikes on select items, marking a shift from its previous strategy of lowering prices [1] - This decision comes after years of efforts to draw in shoppers through price cuts [1]