Starbucks Brews A Turnaround, But Investors Want A Stronger Roast: CEO Says 'The Stock Will...' - Starbucks (NASDAQ:SBUX)

When Brian Niccol took the reins at Starbucks Corp. (NASDAQ:SBUX) last September, he inherited several problems. Competition was growing, and consumers ditched pricey lattes for cheaper beverages.By then, shares in the world’s largest coffee chain had lost a quarter of their value since his predecessor, Laxman Narasimhan, took the helm. Niccol has since sought to rebuild the business through the “Back to Starbucks” initiative, which includes a series of major policy changes intended to improve the customer ...