Jing Ji Guan Cha Wang·2025-10-16 10:58Core Viewpoint - The China Postal Savings Bank is actively promoting financial education through a series of innovative initiatives aimed at enhancing consumer awareness and risk prevention capabilities, in line with the directives from the National Financial Supervision and Administration [1][2][3] Group 1: Financial Education Initiatives - The bank is implementing a "financial education grid" model to ensure comprehensive coverage in urban and rural areas, utilizing postal networks as mobile promotional platforms [1] - Various branches are employing creative methods such as mobile advertising vehicles and promotional corners at postal service points to disseminate risk prevention information effectively [1] - The bank is leveraging online platforms and social media to enhance the reach and impact of financial education, utilizing formats like short videos and live broadcasts [1][2] Group 2: U-Heart Promotion System - The "U-Heart" initiative is central to the bank's consumer protection education, aiming to create a warm and relatable service experience [2] - Customized promotional materials are being deployed across over 2,900 outlets in Sichuan province to foster a protective financial environment [2] - Activities such as "U-Heart Consumer Protection Prairie Tour" are designed to engage local communities and educate them about their rights [2] Group 3: Innovative Educational Formats - The bank is exploring cross-disciplinary approaches by integrating local cultural elements into financial education, making it more engaging and relatable [2] - Initiatives like "Poetry Talks Finance" and community events combine entertainment with financial knowledge dissemination [2] - The bank is also incorporating local coffee culture into its educational efforts, creating interactive experiences that make financial literacy more accessible [2] Group 4: Commitment to Consumer Protection - The bank is committed to deepening the integration of consumer protection education with its business development, aiming to enhance the overall quality of financial services [3] - Continuous efforts will be made to establish a long-term mechanism for financial education, ensuring that consumer rights are prioritized [3]