2025冬博会开幕，“乒雪转换”持续引领京西赛事经济热潮

Core Insights - The 2025 International Winter Sports Expo opened in Shijingshan District, covering nearly 20,000 square meters and attracting over 500 global brands [1][6] - The recent WTT China Grand Slam significantly boosted local economic activity, generating direct revenue of approximately 154 million yuan and selling over 88,000 tickets, marking a 54.3% year-on-year increase in ticket sales [3][6] - Shijingshan has established an ice and snow economic ecosystem characterized by "event-driven, industry aggregation, and shared benefits" [1][6] Event Impact - The WTT China Grand Slam created a substantial economic impact, with total consumption in the district reaching nearly 320 million yuan during the first five days of the National Day and Mid-Autumn Festival holiday [3] - The event showcased the integration of natural landscapes and industrial heritage, enhancing the visitor experience and promoting local tourism [4] Industry Development - Shijingshan District has introduced specialized policies for the ice and snow industry and released measures to promote high-quality development in the event economy, aiming to create a complete industrial chain [6][8] - The district has been promoting public participation in ice and snow sports for 11 consecutive years, establishing various consumption venues to support the initiative of engaging 300 million people in ice and snow activities [6] Future Events - Upcoming events include the International Ski Federation's Snowboard and Freestyle Skiing Big Air World Cup, which will continue to leverage the "Ping-Snow Conversion" model for sustainable use of Olympic legacies [8]