Kyivstar, Mastercard partner to support digital payments in Ukraine

Core Insights - Kyivstar has formed a strategic partnership with Mastercard to enhance Ukraine's financial infrastructure and digital payment services [1][3] - The collaboration will leverage Starlink Direct to Cell technology to improve connectivity in underserved areas, facilitating financial transactions [2][4] - The partnership aims to develop new financial products using Big Data and analytics, focusing on personalized consumer offers and financial scoring solutions [4][5] Group 1: Partnership Objectives - The partnership seeks to strengthen the resilience of payment infrastructure and support the growth of the digital economy in Ukraine [5][6] - Specific agreements for individual projects will be signed, emphasizing shared strategic goals [4] - The collaboration will promote cashless payments among small and medium enterprises [5] Group 2: Technological Innovations - Starlink Direct to Cell technology will be tested within payment systems to enhance accessibility and resilience of financial services [2][3] - Advanced e-commerce technologies will be implemented to ensure high security standards and improve customer experience [4] - The partnership combines Mastercard's global payment expertise with Kyivstar's strengths in digital product development [3][6]