GCL Executes MOU to Acquire Madeviral, Aiming to Accelerate Global Growth in Game Marketing and Publishing Support

Core Viewpoint - GCL Global Holdings Ltd has entered into a non-binding Memorandum of Understanding to acquire Madeviral, a Singapore-based marketing agency focused on gamer-centric marketing strategies, which aligns with GCL's strategy to enhance its media ecosystem and expand its global reach in the gaming industry [1][3]. Company Overview - GCL Global Holdings Ltd is a holding company incorporated in the Cayman Islands, focusing on uniting people through its ecosystem of content and hardware in games and entertainment, with a strategic emphasis on the rapidly growing Asian gaming market [5][6]. - Madeviral, founded in 2016, specializes in creating impactful marketing strategies for gaming brands and has a network of over 40,000 gaming influencers globally, having completed over 750 successful game campaigns [2][6]. Acquisition Details - The MOU outlines that GCL will explore acquiring up to 51% of Madeviral's equity interests, with a 60-day exclusivity period for due diligence and negotiation of definitive agreements [7]. - If the acquisition proceeds, Madeviral's leadership team is expected to remain in place, continuing to innovate in marketing execution and brand partnerships under GCL [3][7]. Strategic Implications - The acquisition is seen as a strategic move to scale original intellectual property (IP) and deepen engagement across digital platforms, leveraging Madeviral's creator-first approach and operational depth in gaming culture [3][6]. - GCL aims to enhance its marketing capabilities and expand its global footprint while maintaining authenticity in storytelling and brand representation within the gaming community [3][6].